New Feature Alert: Meet’s Voice Agents – Automate Inbound and Outbound Calls for Instant, Hands-Free Support.


Chatbot Customization Guide 2024: Adding a Custom AI Chatbot to your Website

Chatbot Customization Guide

According to 2024 chatbot statistics, 62% of consumers prefer to engage with customer service chatbots rather than wait for human agents. Approximately 90% of these consumers rate their interactions with bots as either neutral or positive.

The rising preference for self-service operations has made chatbots an integral component of modern customer service strategies. These AI-powered bots enable businesses to provide 24/7 support, streamline operations, and enhance user experiences.

And what if we tell you that these chatbots can be easily customized to match your brand’s identity and align with your business goals?

In today’s blog, we will walk you through the steps of chatbot customization that not only meets your customer service needs but also reflects your brand’s unique personality. From design tips to technical integration, we’ve got you covered to ensure your chatbot truly stands out.

Customizing the Look and Feel of Your Chatbot

If you are going to host a third-party tool on your website, you would certainly want it to match the design and aesthetic philosophy of your brand. 

A chatbot that aligns with your brand’s colors, fonts, and overall aesthetic creates a seamless experience for users. It captivates users, encouraging interaction and fostering a positive relationship with your brand. A customized chatbot also reflects attention to detail and professionalism, which can enhance your brand’s reputation.

Choosing a Chatbot Solution

When selecting a chatbot solution, the ease of customization is a crucial factor to consider. Different chatbot platforms offer varying levels of customization, integration capabilities, and user-friendliness.

Look for a platform with an intuitive, drag-and-drop interface that simplifies the customization process. It is also important to ensure the platform allows extensive customization of the chatbot’s appearance to match your brand’s identity. is a top-tier chatbot provider known for its robust features and ease of use. It stands out as an excellent solution for businesses looking to implement a customized chatbot due to the following features:

  • Comprehensive Customization Tools: offers a wide range of customization options, allowing you to create a chatbot that perfectly aligns with your brand’s identity. You can do standard customization from the dashboard. Apart from that, the platform also lets you customize the CSS to modify the look and feel of your chatbot as per your specific needs.
  • Seamless Integrations: The platform integrates effortlessly with various website platforms, CRMs, and marketing tools, ensuring a smooth implementation process.
  • User-Friendly Interface: With an intuitive interface, customizing your chatbot is straightforward and accessible, even for those without technical expertise.
  • Excellent Support: provides comprehensive documentation, tutorials, and customer support to help you at every step of the customization and implementation process.

Exploring Chatbot Customization from Dashboard

The dashboard offers several customization options. dashboard for chatbot customization

The most notable ones are as below:

Conversation Avatar: This option lets you customize the visual representation of the chatbot within the conversation interface. In the example below, we have replaced the default logo with Algoscale’s logo to match their brand personality.

Bot Avatar: This is the small bot image that appears on the open/close chatbot widget on the website. You can upload your desired image to modify the look of this bot avatar. Here is an example where we have again added Algoscale’s logo to the bot avatar.

Display Name: This refers to the name displayed for the chatbot during interactions with users. Below we have changed the name to Algoscale AI.

Bubble Text: This is the text displayed in the minimized chatbot window to prompt user interaction when the chatbot is not expanded.

Intro Message: This is a welcoming message to greet users when they first interact with the chatbot.

Ice Breaker Questions: These are predefined questions to initiate conversation and engage users in meaningful interactions.

Action Buttons: These are interactive elements within a chatbot interface that allow users to perform specific tasks or navigate through options with a simple click. These buttons enhance user experience by providing quick and intuitive ways to access information or services.

Exploring Chatbot CSS Customization Options

Apart from the dashboard customization options, users can also customize the chatbot settings from the front end of their website. These options include customizing the following:

Greet Me Banner

This is the initial bubble that appears at the start of the session to greet users. You can make simple changes to the HTML code to modify the look and positioning of the Greet Me banner.

Open/Close Widget

This is the bot icon located at the screen’s bottom left corner. By making changes to the website’s HTML, you can alter the open/close widget’s look and positioning on the screen.

Main Chat Widget

This is the window that opens when you click on the bot icon. Again, the main chat window’s appearance can be modified by adding a background color, border shadow, etc. Similarly, you can modify its positioning on the screen by making subtle changes to the website’s HTML.

Refer to our detailed guide on customizing the CSS here.

Best Practices for Customizing Chatbots

Designing your chatbot personality and determining how to achieve your business goals at the same time can be a challenging task. Here, we have compiled some best practices for customizing the look and feel of your chatbots.

  • Aligning with Brand Identity

Your chatbot is an extension of your brand, so make sure it reflects your company’s personality. For instance, if your brand’s voice is informal and playful, make your chatbot’s language match it.

Also, use your brand colors and fonts within the chatbot interface to create a sense of familiarity. Consider incorporating your logo or mascot for a stronger brand connection as we have added Algoscale’s logo in the previous examples.

  • Making the UI Friendly and Readable

No matter how charming your chatbot’s personality might be, if users struggle to interact with it, the purpose is defeated.

Make sure to use clear, concise language and a well-defined font size that’s easy to read on all devices, especially mobile. Additionally, employ a color scheme with sufficient contrast between text and background to ensure readability in both light and dark website themes. Lastly, design a clear flow to the conversation, making it obvious where to type messages, select options, and restart the conversation.

  • Anticipate Your User’s Needs

Consider the different scenarios where users might encounter your chatbot. When the chatbot is integrated into your website, make sure that the bot widget doesn’t clash with other website elements.

Design your UI with accessibility in mind. Follow the Web Content Accessibility Guidelines (WCAG) to ensure users with disabilities can interact with your chatbot easily.

  • Testing and Iteration

Remember, even the most well-designed UI can have hidden flaws. That’s where user testing becomes crucial. Gather real-world feedback by enabling actual users to interact with your chatbot and observe their behavior.

Also, be prepared to make adjustments based on user feedback. This could involve refining the interface layout, tweaking the wording of prompts, or even adjusting the chatbot’s personality to better suit user expectations.

To Summarize

Ready to integrate a powerful chatbot into your website? is just the platform for you. It offers a user-friendly interface for building and customizing AI chatbots, allowing you to tailor them to your specific needs and brand identity.

Signing up with is straightforward. Once you sign up, you can create a no-code chatbot within minutes and customize it to match your brand’s personality.


More Posts

Send Us A Message